We do not suggest the use of link wheels - They are manipulative and not recommended by Google or other search engines.
A Guide to Understanding Link Wheels
The Internet and Internet usage has grown exponentially over the last two decades. New content is published daily to the Internet from a variety of individuals and businesses. Many of the websites published to the Internet have similar content, making the competition for visitors to a website challenging. As a result, a number of website publishers try to use manipulative strategies, like link wheels to increase their search engine rankings, visitors and potential customers.
What are Link Wheels?
Link wheels are one of many manipulative strategies used in internet marketing and search engine optimization to attempt to drive visitors to a websites. The target website resembles a hub of a wheel while the other websites form the wheel around it. Each of the outer websites is linked to one another in a circular pattern and each website offers a link to the target website resembling spokes in a wheel.
Site 1 links to Site 2 and back to the “Targeted Web Site”
Site 3 links to Site 4 and back to the “Targeted Web Site”
Site 13 links to Site 14 and back to the “Targeted Web Site”
Site 15 links to Site 1 and back to the “Targeted Web Site”
Basic Vs. Advanced Link Wheel Techniques
Basic Link Wheel Technique
The basic link wheel a concept comprises of a simple singular wheel created from web 2.0 properties. As you can see below, each web 2.0 property links to the next web 2.0 property forming a link wheel. Each property then has a link to the "Targeted Web Site." This style of link wheel was originally popular before the creation of the advanced link wheel technique.
Advanced Link Wheel Technique
The advanced link wheel concept is based upon randomization. Firstly there is a mixture of Web 2.0 Properties, Article Submissions and Blog Posts. Secondly there are multiple smaller link wheels or "sets." Thirdly there is a randomized break within every smaller link wheel or set.
How Do Link Wheels Work?
In order to understand how link wheels work, it is important to understand how search engines work. When search engines began emerging in the 1990’s, they relied on keywords and Meta tags in the HTML code. When an individual made a search query, the list of results provided to the user was based on keyword matches with the search query. The more relevant keywords on the website, the higher up on the search query list the website was. Many web developers realized the importance of ranking high and some web developers began posting content on their website that was not truly relevant in order to simply rank higher on the list.
What Link Building Techniques Do You Recommend?
Forget about link wheels and other spammy forms of online marketing and simply create excellent content that real users will enjoy and share. It's that simple!